Producing Design: Ethnographies of Inequality and Difference in Digital Technologies
Organizers: Jordan Kraemer (UC Irvine/UC Berkeley) and Angela VandenBroek (Binghamton University, SUNY)
Please contact us if you’re interested in participating, and send proposed abstracts of 250 words to Jordan (email@example.com) on or by April 7.
Technology companies have long been attentive to interface and interaction design, and are increasingly focused on “user experience,” that is, how humans interact with computing devices, products, and other humans. Although ethnographic and other qualitative research methods are now commonplace in corporate and design settings, fewer anthropological studies examine technology design (broadly conceived) in constructing inequality and cultural difference. With the current 2010s tech boom, startups and established companies alike are generating a profusion of new applications, hardware, architectures, and systems. Many of these will be implemented in diverse settings around the globe, albeit in uneven ways. This panel brings together anthropological studies of this unevenness, to address cultural inequalities in user interface and technology design. Recent commentators in the media, for example, have pointed out that tech innovators in places like Silicon Valley design platforms and services mainly for urban elites, like themselves often young, white, male, and technically savvy. Scholarly critics, moreover, seek to trouble utopian visions of technology diffusion by calling attention to the complexity of relations between tech companies, developers and designers, users, states, institutions, and material infrastructures (e.g., Morozov 2011; also Star 1999)—even as these actors often overlap.
Anthropologists and scholars in related fields have studied design and designers for some time, and have contributed to the development of design practices (e.g., Drazin 2012; Suchman 2011). Others focus on emerging forms of digital labor (Ross et al. 2010), especially in relation to value. In this panel, we investigate different ways emerging technologies and their design depend on culturally and geographically specific norms that inform interaction design, to contribute to an ongoing anthropology of design in digital contexts. How does design, especially user interface design, shape experiences of sociality, mobility, personhood, affect, value, or labor? How do designers and users (often the same people) contend with affordances and accommodations of interfaces conceived for elite or dominant subjects? From digital media to Internet-enabled household objects and “wearables,” technologies designed in particular places (whether California, London, Stockholm, Berlin, Shanghai, or Brazil) circulate transnationally and become integrated into daily practices in diverse locales. We follow Lucy Suchman’s call to locate technologies and their design in particular places, while attending to new forms of placemaking they entail.
Topics of particular interest include the anthropology of computing and user interfaces, interaction design, communications infrastructure, online “content creation” and social media, digital forms of labor, surveillance and privacy, crowdsourcing and microwork, big data and algorithms, and issues of space, place, and scale.